70 years ago, a young, frightened and miserable girl got married to a near stranger in Amritsar. Her parents had fixed the match, and she hadn’t even seen the groom when she was handed over to him and his family. The fear abated when she plunged into the humdrum life of a housewife, but the misery didn’t go away entirely. Her husband was spending long days at work, and the household without him was not an overtly friendly place.
And as some of us are wont to do, that young girl – Rajinder Kaur – sought comfort in Chai. She wanted a reminder of the home she’d left behind; she wanted the fragrance of her childhood to comfort her when it seemed that it had all been a mere dream. But comfort was not to be found in the tea of her new house – it was a thick, overladen concoction, boiled till it was devoid of any delicacy of flavor, consumed without feeling by the rest of the family.
But the young bride was not ready to give up so easily. She made an illicit trip to Majith Mandi, the spice bazaar of Amritsar, and made random purchases. Back home, she experimented with different combinations of spices in her tea, futilely trying to capture the flavor of her childhood. She then asked her mother for her tea masala recipe, but somehow it didn’t taste the same when she made it in her new home. And then, Rajinder started cutting off ingredients from her list till she was left with a barebones recipe for chai masala. And her tea was transformed! She finally held in her hands a cup of tea that smelled of warmth and comfort and tasted like all her favorite daydreams.
Now, 70 years on, Rajinder Kaur’s grandchildren affectionately call her Ammiji. Beneath the indulgent yet firmly disciplined grandmotherly veneer, Ammiji, at heart, is a storyteller. She has a story for every occasion – sometimes embroidered at the edges and sometimes coming out as a one-liner. Birds, gurus, the city, her now-deceased husband, her children – nothing is immune to her when she’s in the mood for yarn-spinning. And from her grandchildren, none will listen to her stories with as much fascination and rapt attention as her eldest granddaughter will. This particular granddaughter had the distinction of being raised up partially by Ammiji and also the slightly dubious distinction of inheriting her storytelling genes.
She has also inherited Ammiji’s love affair with tea. The Chai Masala recipe that a young, lost and desperate girl came up with is now a family heirloom – a secret recipe that is being passed down quietly through the generations. This fragrant Chai Masala is the product that spearheaded Ammiji’s, and the one that gave her the idea of bringing Ammiji’s love to strangers.
You open the jar, and you’ll be instantly transported to a fragrant world where dreams are bathed in exotic spices. This secret recipe will transform your ordinary cuppa to one that you wouldn’t want to put down. Premium spices are handpicked and sorted to make a blend that’s not only fragrant and delicious but also healthy.
Try it out once. You won’t regret it.
Chai is love. It warms up your hands and melts your heart. It calms you down and perks you up. It builds bonds, mends bridges and fuels conversations. It’s what wakes you up in the morning and revives you in the evening. It’s the comma to your work-day, the period to your meal. It’s the exclamation mark to a celebration, a question mark to a problem. Chai is love.
Ammiji’s much-appreciated range of Chai Masalas will make each cup of chai count. They will add a pinch of fragrance, a spoonful of comfort and a dash of good health to your regular tea. Each one of the four is formulated keeping in mind a different health goal and a different palate. Each one has a distinctively different aroma, taste and flavour.
The sampler box was created to help you decide which flavour of Chai Masala suits you best. We know a lot of you have trouble deciding which one to order. So you can start off with a small sampler portion of each, and decide for yourself which one you’ll stick to for a long, long time. (We say this because once you have chai with Ammiji’s Chai Masala, we know you’ll never go back to regular tea!) So try a different Chai Masala with every cup of tea and take your time deciding which one suits you most. Decide which one you’ll prefer for your morning cuppa and which one you’ll add to your post-meal pick-me-up. Decide which one brings you the most joy. You do you! :
The variants are:
Ammiji’s chai masala as it was meant to be. Smooth, elegant, nostalgically fragrant. A promise in a jar. With strong tones of cinnamon, cardamom and star anise.
With added benefits of tulsi, brahmi and mulethi to give a daily boost to your immunity. The pungency of tulsi juxtaposed with the sweetness of mulethi. A protective hug in a jar.
Perfect for that evening cup. The sharpness of ginger and and the bite of long pepper make this apt for a strong cup of chai. Saunf adds to the digestive benefits provided by this blend. Fiery, yet subtle.
Invigorating and complex, this blend features Ashwagandha, that magical energy and stamina booster. Aided by Shatavari and Brahmi, this blend is the perfect revitalizing tonic.
Ammiji’s Chai Masalas are not only a must-have in your own kitchen. They make for the perfect gifts too. The elegant sampler box is sure to go down well with chai-lovers and chai-dabblers alike. Go on then, get one for yourself, and one for the person you love mostest. They deserve this and will thank you for it!
And once you’ve tried all four, let us know which one you liked best!
Classic: Cinnamon, Green Cardamom, Star Anise
Immunity: Cinnamon, Green Cardamom, Star Anise, Tulsi, Brahmi, Mulethi, Cloves
Digestion: Cinnamon, Green Cardamom, Star Anise, Ginger, Pippli, Saunf
Vitality: Cinnamon, Green Cardamom, Star Anise, Ashwagandha, Brahmi, Shatavari
How to Use:
Add a pinch of chai masala along with the tea-leaves while brewing your tea.
Some like a pinch of Classic but three pinches of Digestion. You’ll adjust the serving size to your taste as you use. 🙂
4 jars of Chai masala, 12 grams each.
Good For: 12 months
What’s the first thing you grab when you wake up – a cup of tea? Make your first cup of tea count with Ammiji’s pinch of immunity. With the benefits of tulsi, mulethi and brahmi, this is that tonic you need daily.
Everything that we need to build up a healthy and strong immune system resides in our gardens and kitchens. Herbs and spices are a powerhouse of essential nutrients that react in wonderful ways inside our bodies. Here, we have taken the best of herbs, added a few magical spices and come up with the curative avatar of Ammiji’s chai masala. A pinch in your daily cuppa will be your daily immunity booster!
Tulsi or holy basil is that quintessential herb that all of us have in our gardens. It has terrific anti-inflammatory properties and works to reduce inflammation in complicated diseases like rheumatoid arthritis and heart disease. It’s a powerful weapon against the common cold and flu. It gently works to build up your resistance to ailments.
Brahmi is the herb of the sages – accredited for supplying them with wisdom, longevity and health. It works to fight a number of diseases and has anti-inflammatory and anticancer properties. It is a rich source of antioxidants.
Mulethi or licorice root is well-known for keeping the respiratory tract healthy. It is anti-inflammatory and boosts immunity and digestion both. It also eases menopausal symptoms in women.
These three herbs along with our base of spices gives this chai masala a distinct earthy flavor. Add a pinch to your daily cuppa, breathe in the terrific fragrance and rest assured that your body is well taken care of.
We’ve come full circle when it comes to health and what we use to ensure that we maintain good health. The ancient wisdom of Ayurveda advises us to look to the kitchen to keep our body free of small ailments. We seem to have forgotten this for some time, but we’re back where we started and increasingly leaning towards using natural healing that originates in our kitchens.
And Ammiji’s firmly believes in natural healing for small ailments that nag us on a daily basis. That’s why our range of chai masalas target a sense of wellbeing. Because what is chai if not comfort and wellbeing?
Ammiji’s Digestion Chai Masala contains ginger, saunf and pipli along with the base spices like cinnamon and cardamom. Adding a couple of pinches to your after-meal cuppa will ensure that your digestive system is working in top gear!
We lead stressful, busy lives. We’re supposed to be super-beings, managing to fit in a workout, a productive work routine, a satisfying home life and a scintillating social life into our daily routines. Oh, and we’re supposed to find time for self-care in all of that! While time is not a thing that can be manipulated, your response to the demands on your time certainly can be. An increased physical stamina and an augmented mental alertness can make all the difference to your daily routine and how satisfying you find it.
A daily dose of Ammiji’s Vitality Chai Masala means you get a few essential herbs and spices in – a totally natural way of upping your productivity throughout the day. This special blend has added benefits of Ashwagandha, Shatavari and Brahmi – all renowned Ayurvedic herbs that promise to boost your physical and mental stamina.
Ashwagandha – The king of ancient Indian medicinal herbs, Ashwagandha supplements are recommended by physical trainers to enhance stamina and strength during workouts. There’s also evidence that it may promote mass and muscle growth. But that’s not the end of the benefits for this superherb. It may lower cholesterol levels and regulate blood sugar. It also promotes fertility in men. And what’s more, regular intake of ashwagandha reduces stress, anxiety and fatigue levels. Now you see why we’ve added it to a chai masala that you can take safely every day?
Shatavari – Shatavari is great for the digestive and immune systems. It’s also great for female reproductive health. It boosts memory and keeps you active. It may have anti-cancer properties.
Brahmi – This ancient leafy herb is a documented brain tonic. It is full of anti-oxidants and boosts brain function. It prevents anxiety and stress and is great for the immune system too.